Get the coaching and support you need for your business planning.


Big plans for your small business need structure, financial projections, and a focus on operations – sometimes that means you’ll need help.

  • You have amazing jewelry and you want to make even more!
  • You have big ideas for your next steps and expansions in your jewelry business.
  • You have a vision for how you want your jewelry business to succeed.
  • Your business planning and operations need to change, but a second pair of eyes is needed to help you figure out how and when.

How will you make your jewelry business happen?

Does this sound like you?

  • You have a task list a mile long.
  • You have plenty of work on your plate.
  • You need better ways to execute your plans.
  • You wonder if you’ll ever make time for those big audacious pieces that are in your head.

All tasks, big and small, can benefit from a organization, the addition of systems and a focus on streamlining your operations to keep you on your best path.


You take pride in what you’ve built for your small business so far.

You want to let it grow even higher, but you don’t know exactly how, or what to prioritize. I can help take work off your plate, streamline your business, and get you back to the creative vision of your business. By examining and bringing together all facets of your business, we can set your mind and business at ease.

“Working with Sharon was such a great fit for me! She kept me on task by setting clear, realistic goals, but I never felt pressured or stressed. I found her vast knowledge in business planning, retail sales, wholesale sales and the jewelry industry specifically to be incredibly helpful in allowing her take a thorough and holistic approach to guiding my business goals.

I felt fully supported along the way and was able to reach out for support in between our scheduled meetings if needed. Sharon is personable, a clear communicator and has a wealth of knowledge to share.”

Sarah Swell Jewelry

I know that you’ve got this.

Just like you, I spent time spinning my wheels, more focused on the day-to-day tasks than on the big picture, which always seemed elusive and like an overwhelming project.

I set aside big plans to plod ahead one task at a time instead of making space for the creative vision of my business.

What are people saying about coaching from Sharon Z?

“We were so relieved to consistently have someone to process with and ask for advice over a very crucial time of strategizing and planning for our business launch. It was incredibly helpful to receive resources to help with organization, and to have someone to bounce ideas off of! When we were met with obstacles and challenges, we knew we could bring them up in our meetings and that we’d have a zero-judgement space to process and then figure out how best to move forward.”

Beaumont Jewelry Collective

We all need guidance and coaching in our businesses.

Prioritizing your big ideas, showing up in your business and moving from a grind-yourself-into-dust, workaholic mentality takes time, focus, and help.

That’s why I created this customizable jewelry business coaching – to get you the help that you need to move your plans forward and create a more fulfilling business.

Helping is why I am here, and I know you can do this!

“Sharon is great! She has a real understanding of the industry and is always looking to improve, learn, and implement. She shares her resources, thoughts, is kind and understanding. I really like being able to ask my questions and get thoughtful answers. The organizer packets and financial worksheets are a big asset for me. I really felt like I was on top of things because I had someone helping me who needed me to do things so they could do things.”

Kelsey Simmen Jewelry


Let’s talk about results:

  • You’ll have the time and space to put your big plans into action and it won’t feel like “wasting time”.
  • Your production and operations will feel smoother, more focused and with fewer hitches.
  • Trying out new ideas in your jewelry business won’t feel as intimidating.
  • You’ll have greater clarity on your business goals and better practices to execute your goals.

“Her extensive knowledge coupled with her encouraging, supportive, no-nonsense bedside manner made her a real asset to this small business.”

Maral Rapp

Let’s work together on your jewelry business

This is a unique one-on-one coaching experience to help move your business ideas forward and find more time and less stress.

Together we can cut through the day-to-day noise and craft a real strategy for your jewelry business.

Together we will work to execute your big plans to take your business where you want it to go and do it in a way that you are supported. 

Together we will make a plan for you to avoid burnout and make your business better able to sustain you and your life.

Here’s what you get out of working with a jewelry business coach:

  • Support calls to go over your plans and implement changes with me there to cheer you on
  • Detailed reports outlining where, how, and when to make changes to your business that point the way forward for you, with benchmarks so that you can get excited about the changes we will make!
  • Practice runs for the bigger projects, with me cheering you on the whole way.
  • Resources to help you manage these changes so that you can fly on your own.

Work with me to approach your business with fresh eyes and renewed energy.

I am here to help you build a business that prioritizes you as a human being, deserving of a balanced life. This is about a business model that moves you away from a grind-into-dust mentality and moves you towards building a sustainable life.

Do you have more questions that I haven’t answered here? Sign up for your free 20-minute discovery call – a no-pressure way to find out what we can do when we work together.

I can’t wait to meet you and get you the help that you need!


The FAQ, The Fine Print, The Nuts and Bolts

How much does it cost to work with you?

At the base, I charge $375 for a 90-minute session that includes some support outside of our sessions.

It will depend on your individual needs and projects, but here are some sample ranges from previous projects:

Starting rate – $2500 per month for fractional business management.

Starting rate – $1500 for multiple sessions to help you execute plans for your business.

Starting rate – $2250 for a written business plan (no more than 20 pages including appendices) that includes financial projections, plus coaching on obtaining financing for your business.

Sample rate – $2500+ for operations training for new production process for you and your staff.

Starting rate – $3500 to shift your marketing, sales and pricing strategy from wholesale to direct-to-consumer and eCommerce.

Why do I offer this?

With a 20-year history of being a metalsmith, a simultaneous 20-year work history in retail sales and management, and a 16-year history in eCommerce for small businesses, I have been in your shoes and bring a perspective on the jewelry industry that is deep and wide. I have experience with everything from eCommerce consumer experience, to SEO, to packing and shipping systems, to making jewelry, to inventory systems, to digital systems, and small business development. My experience is hands-on, experiential, and rooted in real world consumer dynamics and business owner budgets, with a big side of digital know-how. Most importantly though, my goal in consulting is for you to understand it all too. Strategy that is based on real-world data combined with your business goals is how we will set your business on it’s best path.

Why work with me?

On top of all of the above experience, I have also been a small business development instructor and advisor since 2018 focusing on financial projections and small business financial education with women’s business centers in California. While working with the Renaissance Entrepreneurship Center to provide financial instruction to aspiring business owners, I have coached more than 50 students a year to create business plans that include financial projections. This work included two summers of partnerships with the Transgender Business District and an ongoing focus on reaching marginalized communities. With Women’s Economic Ventures, I advise a variety of small business owners from retailers to nutritionists on best business practices that blend their personal and professional visions with strong doses of data, finances, and evidence.

How long will this take?

Each client’s needs are different, so each service will be different. Some projects require only 2 meetings, some will require ongoing support. During our discovery call, I can usually give you a time range.

What if I’m a service provider in the jewelry industry and not a jewelry designer, can you work with me on my casting, stone setting or engraving business?

Hell. Yes. In fact, I am extra passionate about this idea because the jewelry industry needs folks like you. Across the US, we need skilled service providers like casters, fabricators, 3D modelers and printers, engravers and lapidarists to enter the industry. Bonus? These businesses have tremendous potential to be profitable and fast! If you’ve been wondering about setting up a business like this, we should talk. (Pssst, sign up for a discovery call!)

Do you do small business coaching outside of the jewelry industry?

I give this an enthusiastic yes! While I have spent the majority of my time in the jewelry industry, I started in food and retail. I also spent 7+ years teaching entrepreneurship skills, reviewing business plans, and coaching business owners in a wide variety of industries including ceramics, food, retail, marketing agencies and photographers, just to name a few. If you are wondering if we would be a good fit, that’s the perfect reason to book a discovery call.

What if I’m embarrassed about the state of my business?

Hey, I have been there. And after years of teaching and coaching new business owners I know how much we struggle to work on our own. And I can tell you from experience that we all need help sometimes. Outside eyes on your business systems can be intimidating (and that’s why maintain confidentiality).

My business coaching is designed to support you to move your business forward. Systems can always be implemented, operations can always be made more efficient, and your creativity can be unleashed on the world.

Feelings of embarrassment or shame about money or the organization of your business is something that lots of entrepreneurs share. I meet you wherever you are on your entrepreneurial path and I believe that you can do anything. We all need support sometimes.