Responsibility
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What is Ethical Marketing?
Is Ethical Marketing Possible? Yes – it takes commitment and a willingness to change. Last month, I joined I joined the Ethical Move forum and took the Ethical Marketing Pledge. The Ethical Move is a community of consultants, writers, marketers and more – folks who are committed to learning new ways of doing business and…
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What is alt text and how do I write it for jewelry?
Make your website more accessible and more shoppable by using alt text OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make your website more accessible. I love alt text so much. It is a powerful tool for website accessibility. While alt…
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Diamond is April’s Birthstone – and diamonds are still hard to trace
This system for sourcing diamonds that we are currently working in is unfair.Sometimes in order to fix a problem, it helps to acknowledge that the problem exists in the first place.
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What the Kimberley Process Doesn’t Want You To Know
The Kimberley Process is BrokenWhen a Summer of 2021 meeting of the Kimberley Process (KP) turned contentious, I found hope.
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Email Marketing Ethics 101 – how spam email practices hurt us all and what to avoid
Recently I got added to an email list by a climate organization and I was incensed. It seemed, even to me, like it might be a petty annoyance, but thinking about it more and more I couldn’t help but reflect on how ethics affects our jewelry businesses in more ways than just sourcing gems and…
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Stop lying about which gold you use
If your gold is “cheap” it either a) isn’t solid gold or b) someone is getting exploited. Gold fill, plate or vermeil – these are budget-friendly ways to get the look of gold without the higher price. But they aren’t the same thing as a piece of jewelry that is gold through and through.
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Conflict-Free – Does it Mean What you Think It Means? Great Question
Conflict-free. It sounds so nice, doesn’t it? “This diamond is free of conflict” “these minerals are free of conflict” “this ring is free of conflict” They sound like peaceful, tranquil ephemera; drifting along, never encountering conflict. Just free as a bird or a hot air balloon – floating away from and above all of the…
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How Do You Decide Which Jewelry Sources are Ethical? Part 2 – The Roundup
Does it ever feel to you like others are operating with information that is either over your head, or speaking like their information is common knowledge? Me too! And I read and consume lots of news about ethics in the jewelry industry on a daily basis.
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Why choose Fairmined gold over recycled gold?
Making any changes to your supply chain when you make jewelry comes with a series of Choose-Your-Own-Adventure style options. If you decide to change the materials you use, your story changes – different materials can change your pricing, your tools, your process, and your marketing.
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Why I stopped using lab-grown diamonds and gemstones in my jewelry
At the time, lab-grown seemed like the best answer to a lot of my problems with gemstones and diamonds. When I wanted to make more bridal jewelry and incorporate more gems, the options were few – I could find a handful of traceable gem dealers with some options (none of those options were diamonds), or…