The Business End
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How to make a cohesive jewelry line
How to build a clear, cohesive design story when you don’t know which direction is your favorite Today’s column deals with a common artistic dilemma – how do you make your jewelry line make sense? “Do you have tips on how to narrow down or focus on a jewelry line? My issue is that I…
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How to change when pricing silver vs. pricing gold – what’s different?
Should you change your pricing method going from silver to gold? Today’s column is all about what to do when you’re going from pricing silver jewelry to pricing gold “Hi, I wondered about pricing jewelry using precious stones and gold. I feel pretty comfortable pricing for items made in sterling and fine silver, but am…
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Wholesale, direct-to-consumer or craft shows – How do makers choose the right path?
What better way to kick off my brand new advice column than with a core – a deeply core – question. Prefer video and audio format? Check out my podcast over on YouTube How do you structure your jewelry business? “My question – how do other jewelers balance the decision to work on wholesale vs.…