How to build a business that supports others

Six years ago I connected with someone when we bonded over the fact that she was wearing a pair of earrings made by a dear friend of mine. We were both many states away from where this mutual friend lived, and she was far removed from her former profession – owner of Poppy in Columbia, Missouri. But she loved my work and she offered to connect me to the new owner of the shop – Liz Tucker.

Meeting Liz was like meeting an old friend. She brings so much thoughtfulness and calm to what she does, I felt instantly at ease working with her. When I tell you that this small business life is formed by a network of passionate people, driven by what they do, it amazes me that we all get to meet and do this together through both serendipitous and intentional meetings.

This shop, this space that Liz has created with Poppy is incredible. Poppy is a shop, a community anchor, a local favorite, a space to discover new artists, and a supporter of craftspeople. Even with the sudden and swift changes that have come our way this year, Liz has adapted by making her connections even more personal – featuring a different designer each day on her Instagram stories, checking in on her regulars, and personally handling each and every sale.

With any relationship, be it with our partners, our friends or our customers, communication takes time and effort, listening and hearing; it is a balance, a give and take. It takes intention and consistency, patience and compassion. No one exemplifies that work more than Liz Tucker. Get to know a little more about her with our three questions.

How did you get started doing what you are doing?

I think I started what I’m doing a long time ago. When I was a kid, around 9 or 10 I started a seasonal hair bow business. I would buy ribbon at Michaels & make bows to sell to all of the doctors at my mom’s office, where she was a nurse.

The bows were $5 for the big ones & $3 for the smaller ones. When I was in 7th grade I made beaded necklaces & sold them to my friends & my brother’s friends. We all wore them in our school pictures! I’ve always loved figuring out what people are interested in buying & why and then figuring out a way to get them what they want.

What’s the best advice you’ve ever received about business?

The best advice I’ve ever received about business was to read “Hug Your Customers” by Jack Mitchell. I have tweaked it a bit to extend to “Hug Your Staff” & “Hug Your Makers.” Basically anyone that supports your mission needs a big old hug every now & then. Every time I need a little grounding I’ll reach for that book.

What is exciting you right now?

I’m not sure if it’s exciting, but I’m getting a really good look at the weaknesses in myself personally & in the business. I can see now where the people that I am surrounded by really fill the gap in all aspects of my life. There are so many things that are not my strengths, but that’s why we have each other. It’s good to recognize that so plainly.