Explain Yourself
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Compostable Jewelry Packaging – reducing our need for plastic bit by bit
As a member of the jewelry industry I reserve the right to critique it and be annoyed by it even when I’m participating in it. That annoyance drives me to seek out more ethical and sustainable solutions to all of our issues.And there are a few things more frustrating AND easily fixable than the use…
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What is Ethical Marketing?
Is Ethical Marketing Possible? Yes – it takes commitment and a willingness to change. Last month, I joined I joined the Ethical Move forum and took the Ethical Marketing Pledge. The Ethical Move is a community of consultants, writers, marketers and more – folks who are committed to learning new ways of doing business and…
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What is alt text and how do I write it for jewelry?
Make your website more accessible and more shoppable by using alt text OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make your website more accessible. I love alt text so much. It is a powerful tool for website accessibility. While alt…
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What we get wrong about resilience
Small business owners are resilient by nature. Adaptability is our middle name. We adapt a lot. Think about the past two and a half years: You have to close, now you can open, you can open, but we don’t have extra funding to help you do it safely. We have money for you but we…
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How do you know when you need help with your business?
I am the worst at asking for helpFor the first 5+ years of my business, I rarely ever contracted out work. I did my own stone setting, my own website updates, my own books, my own IT troubleshooting, my own marketing, my own SEO, my own ad management.I was scrappy. I was hardworking. I was…
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Tool Talk – My Favorite Bench Pin
My Favorite Bench PinIt’s been awhile since I’ve talked more specifically about jewelry skills and tools. And it’s been awhile since I’ve talked to you about tools and I’ve desperately missed talking about tools.Disclaimer – I don’t get paid for any of my jewelry tool reviews. I just really love a useful tool and want…
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Why I stopped using lab-grown diamonds and gemstones in my jewelry
At the time, lab-grown seemed like the best answer to a lot of my problems with gemstones and diamonds. When I wanted to make more bridal jewelry and incorporate more gems, the options were few – I could find a handful of traceable gem dealers with some options (none of those options were diamonds), or…
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Why I’m Taking a Break From Instagram and Why This is Good For Business
…Me: Hey Instagram could you show me a feed of the 500+ people and accounts that I already follow? Just let me see all of their posts and I can decide what I like. I’ll hit like and I’ll comment on anything I feel like.Instagram: Would you like to see the FULL feed of people…
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How To Design Jewelry – with or without planning
What Inspires You?At a show, presenting my jewelry with the best displays I can afford, dressed in sleek black, a smile slapped on my face to show how approachable I am (real talk – I am in fact very approachable). I get the dreaded question – “What inspires you?”