Make it Your Business
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Is Valentine’s Day a good sales day for jewelry?
Valentine’s Day – Boom or Bust? Valentine’s Day has never been a good sales holiday for me. It never seems to matter whether I have my marketing ready to go, or an appropriate inventory of jewelry, or the right messaging, I have never been able to make it work for me. And I have come…
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Your small business owner starting-the-year checklist
Starting off your business year with simple tasks Every day as an entrepreneur feels like a never-ending list of tasks. Personally, I like doing the easy tasks first. I get a spark of excitement when I check a small tasks off of my list because look! I checked a box! I used to think that…
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Make your own Link in Bio Page using your Squarespace Site
Use your Squarespace site to make a branded link page Linktree, Link in Bio and other services are ways to direct traffic to your website by hosting a page full of links. This is especially helpful when using social media sites like Instagram and Twitter where you have limited links allowed in your bio. But…
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How Do Planning and Research Help You in Your Business
My Recent Interview on Climb – the Small Business Book Club My colleague in the small business consultant world, Beth Houtrow, interviewed me about why research and planning are so key in making business decisions. I’ve talked before about how I’ve made big mistakes in my business, and a lot of it had to do…
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Writing Product Copy Doesn’t Have to be a Chore
Do you ever feel like writing a product description is the last thing you want to do? Some of you might remember when I shared a .pdf product upload checklist in 2022. This was a list designed to help you remember key details like chain length, stone size, and more. But I didn’t address the part…
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Troubleshooting Argentium – why this silver alloy can be a big help
Why Argentium is awesome and why it is tricky If there is one thing I love, it’s troubleshooting and problem solving. So when Erin Cuff asked me about why her Argentium sheet was cracking, I got excited (to help, not gleeful that she was struggling). First of all, Argentium is sterling silver with a twist.…
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Image Conscious – making your jewelry photos better with Imelda of Sunset Shutterbug
What do you need to make your jewelry photos better? A couple of weeks ago, I polled my subscribers to find out what they wanted to know about taking better pictures of their jewelry, and then I had a chat and interview with Imelda from Sunset Shutterbug Studio. Imelda is a product photography coach and…
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Asking for Testimonials – make it easier on yourself
Why is it a struggle to share testimonials? Here’s one fun fact about me: I am actually very good about asking for feedback. I have it set up in all of my workflows post-workshops, or when offboarding a client. I even had it set up automatically when I used to do custom work. In all cases, I…
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How to get your jewelry noticed on your website
I’m not sure whether it was a relief or an utter humiliation to find out that no one noticed when I launched. BECAUSE I HADN’T TOLD THEM TO NOTICE.Nobody was watching my work as closely as I was. I used to think that if I put up a website that I would be so embarrassed…
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The whys and hows of being productive in your jewelry business
Because what we as jewelry makers do is enjoyable (bending metal! Using fire! Hammers hammers hammers!) it is easy to think of what we do as “not work”, but is there anything else in your life that you’d like to make space for? Friendships? Family? Social lives? Travel? Exercise? Time to sit and stare out…