Make it Your Business
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How to keep the cash flowing in your business
Let’s manage the money flowing in and out of your business After I talked about inventory a few weeks ago, more than a few of you reached out to let me know what you were doing with your inventory, so I think it’s worth it to follow up. And to talk more about inventory issues,…
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How to manage your inventory – just for jewelers!
Making inventory sexy again Note – some of the links in this article are affiliate links. If you sign up using them, I may receive a percentage of the sale) Hey baby, is that a diamond in your pocket or is it a lot of diamonds because you overordered diamonds and now you have too many…
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September jewelry news
September Jewelry World News Have you been feeling like sales are sluggish this year and you don’t totally know why? You aren’t alone! The whole industry is experiencing some interesting financial times, often related to overspending on inventory (hint, hint, overspending on inventory is an industry-wide issue – even the big guys do it). I…
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Lessons from the Chicago Responsible Jewelry Conference
What we learned at the Chicago Responsible Jewelry Conference My brain is full in the best possible way. A few weeks ago, I attended the Chicago Responsible Jewelry Conference (CRJC) for the first time since 2019 and I knew that I’d be there to learn, connect, and ask questions. The best reason to attend is…
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Investing and saving money in your small business
This post contains affiliate codes – if you use them, we may both get a bonus! How to build a business savings You probably already know that you need an emergency savings account, or money set aside for personal emergencies, but what about for your business? You can (and should!) have that too! And if…
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Take action against plastic in the jewelry industry
Let’s keep the pressure on our suppliers! You might remember that back in May, I offered up a way to take action against the overuse of plastics coming from our suppliers. Need a refresher? It was a post with a suggestion of how to voice your concerns about plastic waste in the jewelry industry. What…
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Make your hashtags easier to read with Camel Case and Pascal Case
Make your hashtags better If you run your own business and use social media with any consistency (or even without consistency – no judgments), then I hope that by now you are familiar with how much hashtags can do to help people find you. What makes a hashtag more readable? I am a Gen Xer,…
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Gold News Roundup – May 2023
I pay attention to the latest jewelry news so that you don’t have to Well, technically speaking, I like to “summarize” the latest in the jewelry world so that you can get the resources that you need. The Chicago Responsible Jewelry Conference is happening in August. I will be there! If you will too, let…
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What is the buyer’s journey?
Want to unpack some techy/marketing-speak/eCommerce jargon? Let’s talk about The Buyer’s Journey. Definition of “The Buyer’s Journey” This is a kind of eCommerce jargon that simply means the process that a shopper takes to find and purchase your jewelry. The short version of the journey looks like this: Discovery – craft shows, public relations, social…
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When should you revise your About page?
When was the last time you reviewed your about page? Your about page, your bio, your “Who am I?” page – it goes by different names, but when was the last time you took a second look at what yours says? How can your About page help you? Before the pandemic, I was on the jury…