Tips and Tricks
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Craft Shows in the USA
Find out which craft shows are taking applications Meet new customers at a craft show! Figuring out how to meet and greet your future customers is a process that takes time and persistence. Craft shows are a great way to put your work in front of potential customers and to get feedback on what’s working…
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How to boost the bottom line of your business
How about that bottom line?That one gets the shaft.It’s the line that tells us that we spent too much, or that we paid too much for that show with the splashy top line numbers. It’s the line that shows our time spent reconciling our receipts.
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Lessons from the Chicago Responsible Jewelry Conference
What we learned at the Chicago Responsible Jewelry Conference My brain is full in the best possible way. A few weeks ago, I attended the Chicago Responsible Jewelry Conference (CRJC) for the first time since 2019 and I knew that I’d be there to learn, connect, and ask questions. The best reason to attend is…
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Investing and saving money in your small business
This post contains affiliate codes – if you use them, we may both get a bonus! How to build a business savings You probably already know that you need an emergency savings account, or money set aside for personal emergencies, but what about for your business? You can (and should!) have that too! And if…
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Take action against plastic in the jewelry industry
Let’s keep the pressure on our suppliers! You might remember that back in May, I offered up a way to take action against the overuse of plastics coming from our suppliers. Need a refresher? It was a post with a suggestion of how to voice your concerns about plastic waste in the jewelry industry. What…
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Make your hashtags easier to read with Camel Case and Pascal Case
Make your hashtags better If you run your own business and use social media with any consistency (or even without consistency – no judgments), then I hope that by now you are familiar with how much hashtags can do to help people find you. What makes a hashtag more readable? I am a Gen Xer,…
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Should you Pay for Ads? Read this first
Are paid digital ads worth it? Summary – Paid ads might be worth it, but after you’ve worked every organic and personal angle. We all want more from our businesses – more sales, more recognition, more traffic, more! The promise of advertising is that you can pay a small amount and magically boost your sales.…
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Do you want me to be your affiliate and promote your brand? Do this!
So you want me to be your affiliate I’m picky. I’m picky about my jewelry materials, I’m picky about my oat milk, I’m picky about my values. This extends to the affiliate codes that I offer. I only use them for brands and services that I can get behind 100% and that I think are…
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Jewelry making tools that won’t break the bank
Substitute everyday objects for costly jewelry-making tools Buying jewelry tools is fun, right? Taking a new tool for a test drive is my favorite. And they can also take a chunk out of your budget. Thinking waaaaay back, I remember that there was a fellow student in a jewelry class I took years ago who was…
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Compostable Jewelry Packaging – reducing our need for plastic bit by bit
As a member of the jewelry industry I reserve the right to critique it and be annoyed by it even when I’m participating in it. That annoyance drives me to seek out more ethical and sustainable solutions to all of our issues.And there are a few things more frustrating AND easily fixable than the use…