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How can you use a Pinterest Strategy in your jewelry business?

Is your business here for a good time not a long time? Or here for a good time AND a long time? (Hint – please choose the second one.)

It has been a while since I talked about beefing up your website presence, relying less on social media, and developing comprehensive marketing strategies. But the holidays are coming at you faster than you might think, and it’s the right time to shift your focus to being found and securing those sweet sweet ecommerce sales and website visits.

That’s where Meagan Williamson’s Pinterest Marketing Toolkit is here to help you out!

How Pinterest helps your business and your website

One key component of my own marketing and web presence is Pinterest.

I joined back in 2011 when it was still new and I was really just using it to save some things I liked – recipes, outfits, etc. Then I used it for my jewelry business for a bit and then I mostly forgot about it. It took me quite a while to start using it for my consulting business, but once I did? Something shifted in a positive direction.

Because I couldn’t help but notice that even when I paid no attention to my Pinterest activity for months on end, Pinterest still sent traffic to my site. Consistent traffic.

And when I paid more attention to it, it sent more traffic, but unlike social media which could be more fickle, this was steady! I didn’t have to be “on” all the time for this to work as part of my marketing strategy.

This year, focusing on Pinterest has been steadily increasing my web traffic and I haven’t even bought ads yet!

Meagan Williamson’s Pinterest course can help you decide what to post on Pinterest, where to go to do the research you need, and how to craft a plan to post consistently!

Get Meagan’s Pinterest Marketing Toolkit for only $37!

How does Pinterest work for you?

Pinterest is an incredibly powerful visual search engine. It isn’t like social media where your success depends on you being constantly responsive and on-hand. It’s an extra layer to your SEO strategy – it let’s you drive traffic to your site in the way that you want to be found.

That means that you get to use keywords, interests and your best and favorite visuals to help people find you. You can more easily target people who are looking for what you have.

What you’ll get out of Meagan Williamson’s Pinterest Marketing Toolkit Course

So much! Systems to use AI for copywriting, if copywriting isn’t your thing, informative videos on how to find the right keywords for your audience, a keyword planner and so much more.

And about that keyword planner? That tool alone has been my go to tool! Now every time I sit down to create new pins, I just pop into that document, pull out my best keywords and it takes all the guess work out of what I need to write.

Why work on your Pinterest strategy now?

It doesn’t take much time to get indexed on Pinterest, but it can take a month or more for your pins to gain traction and spread, and with the holidays just a few months away, and with jewelry searches peaking in November, you want to be ahead of that peak! Get your strategy set now and reap the benefits later.

Need another reason? Pinterest and SEO are great strategies for the introverts among us. If that is you, if you don’t love in-person marketing, and you don’t love showing up on social media all the time, adding Pinterest and SEO into your marketing strategy toolkit can bolster your visibility.

Why should jewelry designers use Pinterest?

And here’s the real secret sauce for jewelers and jewelry designers specifically – Pinterest is still the platform that couples use to plan their weddings and engagements.

It’s where they save images of their dream engagement and wedding rings for their future spouse to find later. It’s where they look for recommendations on how to care for their rings, and it is where they look for jewelry to fit into their wardrobes and lifestyles. In other words, it is the place where your jewelry belongs.

Imagine being able to share your most helpful tips for planning custom engagement rings or custom wedding bands and having people actually see what you wrote! And having that content be easily found!

What a concept!

Get Meagan’s Pinterest Marketing Toolkit for only $37 and start your Pinterest strategy!

What you could share on Pinterest

If you’ve worked with me on The eCommerce Edit, then you have probably heard me share with you that images of your jewelry on a person help it sell online, and that goes double for Pinterest – lifestyle and human shots are the perfect content to share on this platform.

Creating Pins using your lifestyle shots and your images of jewelry on a person will help bolster your eCommerce presence.

Your jewelry care page, your blog, and your values and about page are all great for sharing on Pinterest. Use Canva for the right image formatting and away you go!

Success stories using Pinterest

Earlier this year, I shifted my focus for my own consulting site to using Pinterest and it is now consistently matching or overtaking Instagram as my biggest source of traffic after Google.

Now I’ve got a regular date with my Canva Pro account to create pins (no more than 45 minutes a week!), and a roadmap for what to do and how to manage it thanks to Meaghan Williamson’s Pinterest Marketing Toolkit.

How I’ve streamlined my Pinterest strategy

My process is more organized, I understand how the system works, I’m clear about how to research keywords, and I know what I need to do and say every time I make a pin. This course took the guesswork out of planning my content for Pinterest. I’ve made it a routine task, and I get more out of it than I was getting out of social media. No need to respond to comments or check my DMs, just set it and forget it!

This is the course that will help you be here for a long time AND a good time.

Best part? This Pinterest Marketing Toolkit is only $37! That is a steal for all that you’ll get out of it.

Get the course, start Pinning and build that traffic to your website before the holidays!