Sharon Zimmerman
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What is Ethical Marketing?
Is Ethical Marketing Possible? Yes – it takes commitment and a willingness to change. Last month, I joined I joined the Ethical Move forum and took the Ethical Marketing Pledge. The Ethical Move is a community of consultants, writers, marketers and more – folks who are committed to learning new ways of doing business and…
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What is alt text and how do I write it for jewelry?
Make your website more accessible and more shoppable by using alt text OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make your website more accessible. I love alt text so much. It is a powerful tool for website accessibility. While alt…
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Tool Talk! Using a Hammer Hand Piece for your Flex Shaft
How about that bottom line?That one gets the shaft.It’s the line that tells us that we spent too much, or that we paid too much for that show with the splashy top line numbers. It’s the line that shows our time spent reconciling our receipts.
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What we get wrong about resilience
Small business owners are resilient by nature. Adaptability is our middle name. We adapt a lot. Think about the past two and a half years: You have to close, now you can open, you can open, but we don’t have extra funding to help you do it safely. We have money for you but we…
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How to get your jewelry noticed on your website
I’m not sure whether it was a relief or an utter humiliation to find out that no one noticed when I launched. BECAUSE I HADN’T TOLD THEM TO NOTICE.Nobody was watching my work as closely as I was. I used to think that if I put up a website that I would be so embarrassed…
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How do you know when you need help with your business?
I am the worst at asking for helpFor the first 5+ years of my business, I rarely ever contracted out work. I did my own stone setting, my own website updates, my own books, my own IT troubleshooting, my own marketing, my own SEO, my own ad management.I was scrappy. I was hardworking. I was…
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Diamond is April’s Birthstone – and diamonds are still hard to trace
This system for sourcing diamonds that we are currently working in is unfair.Sometimes in order to fix a problem, it helps to acknowledge that the problem exists in the first place.
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The whys and hows of being productive in your jewelry business
Because what we as jewelry makers do is enjoyable (bending metal! Using fire! Hammers hammers hammers!) it is easy to think of what we do as “not work”, but is there anything else in your life that you’d like to make space for? Friendships? Family? Social lives? Travel? Exercise? Time to sit and stare out…
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How to find out your partner’s ring size without them knowing
Keep your ring shopping a surprise for your partner You’re in love, you know you want to get married and you’re ready to propose. So you run out to get a ring, but how do you know that it’s going to fit them? A ring, unlike earrings and necklaces, isn’t a one-size-fits-all piece of jewelry,…
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Tool Talk – My Favorite Bench Pin
My Favorite Bench PinIt’s been awhile since I’ve talked more specifically about jewelry skills and tools. And it’s been awhile since I’ve talked to you about tools and I’ve desperately missed talking about tools.Disclaimer – I don’t get paid for any of my jewelry tool reviews. I just really love a useful tool and want…