Sharon Zimmerman
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Is there such a thing as hypoallergenic jewelry?
Can jewelry be hypoallergenic? Short answer – Nope. Longer answer – Also nope, but with more words. Which metals can cause an allergic reaction? All of them, but to different degrees. Some metals are the absolute worst at causing allergic reactions, others are hit or miss and you’ll probably be OK. All metals can cause…
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What is the difference between solid gold and gold fill?
Solid gold, gold fill, gold plate, gold vermeil, karat gold – what exactly do these terms mean? Edited 2/6/2023 And why use one over the other? What is Solid Gold? This means that a piece of jewelry is gold through and through. It can be an alloy – meaning 14 karat, 18 karat, etc. And…
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When should you revise your About page?
When was the last time you reviewed your about page? Your about page, your bio, your “Who am I?” page – it goes by different names, but when was the last time you took a second look at what yours says? How can your About page help you? Before the pandemic, I was on the jury…
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Jewelry making tools that won’t break the bank
Substitute everyday objects for costly jewelry-making tools Buying jewelry tools is fun, right? Taking a new tool for a test drive is my favorite. And they can also take a chunk out of your budget. Thinking waaaaay back, I remember that there was a fellow student in a jewelry class I took years ago who was…
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Hi! I’m Sharon Z – jewelry business consultant, pricing strategist and small business advocate.
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How to tell if your jewelry is gold by using an acid test kit
Don’t let mystery gold be a mystery foreverMaybe you inherited some jewelry from a family member, or you picked up a treasure at an antique mall, and you want to be sure that you got the gold you paid for. Get yourself an acid test and let’s go!
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Web Accessibility is for Everyone
New-found skills from web accessibility training When you had your website built, did you think about making it accessible? I didn’t. Other than alt text, I not only didn’t know about web accessibility, I didn’t even know enough to ask questions. Once I realized how little I knew, I also realized that I would need…
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Book Report – Consumed by Aja Barber
Time for another book report! This one has an affiliate link towards the bottom! Consumed by Aja Barber Examining our relationship to things My relationship with things has always been fraught. Waffling between thinking that I don’t have enough or that I have too much used to be my norm. Fear of missing out, the…
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Is Valentine’s Day a good sales day for jewelry?
Valentine’s Day – Boom or Bust? Valentine’s Day has never been a good sales holiday for me. It never seems to matter whether I have my marketing ready to go, or an appropriate inventory of jewelry, or the right messaging, I have never been able to make it work for me. And I have come…
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Compostable Jewelry Packaging – reducing our need for plastic bit by bit
As a member of the jewelry industry I reserve the right to critique it and be annoyed by it even when I’m participating in it. That annoyance drives me to seek out more ethical and sustainable solutions to all of our issues.And there are a few things more frustrating AND easily fixable than the use…