Sharon Zimmerman
-
How do you oxidize mixed metal jewelry?
Use liver of sulfur to oxidize your jewelry at home!Yes. Yes I have seen those videos showing how to oxidize silver with an egg, but considering how expensive eggs are at the moment (greetings from early 2023) and how I am generally opposed to wasting food, I’d like to recommend using a good professional tool…
-
Your small business owner starting-the-year checklist
Starting off your business year with simple tasks Every day as an entrepreneur feels like a never-ending list of tasks. Personally, I like doing the easy tasks first. I get a spark of excitement when I check a small tasks off of my list because look! I checked a box! I used to think that…
-
Make your own Link in Bio Page using your Squarespace Site
Use your Squarespace site to make a branded link page Linktree, Link in Bio and other services are ways to direct traffic to your website by hosting a page full of links. This is especially helpful when using social media sites like Instagram and Twitter where you have limited links allowed in your bio. But…
-
Writing Product Copy Doesn’t Have to be a Chore
Do you ever feel like writing a product description is the last thing you want to do? Some of you might remember when I shared a .pdf product upload checklist in 2022.* This was a list designed to help you remember key details like chain length, stone size, and more. But I didn’t address the…
-
Troubleshooting Argentium – why this silver alloy can be a big help
Why Argentium is awesome and why it is tricky If there is one thing I love, it’s troubleshooting and problem solving. So when Erin Cuff asked me about why her Argentium sheet was cracking, I got excited (to help, not gleeful that she was struggling). First of all, Argentium is sterling silver with a twist.…
-
Image Conscious – making your jewelry photos better with Imelda of Sunset Shutterbug
What do you need to make your jewelry photos better? A couple of weeks ago, I polled my subscribers to find out what they wanted to know about taking better pictures of their jewelry, and then I had a chat and interview with Imelda from Sunset Shutterbug Studio. Imelda is a product photography coach and…
-
Asking for Testimonials – make it easier on yourself
Why is it a struggle to share testimonials? Here’s one fun fact about me: I am actually very good about asking for feedback. I have it set up in all of my workflows post-workshops, or when offboarding a client. I even had it set up automatically when I used to do custom work. In all cases, I…
-
What is Ethical Marketing?
Is Ethical Marketing Possible? Yes – it takes commitment and a willingness to change. Last month, I joined I joined the Ethical Move forum and took the Ethical Marketing Pledge. The Ethical Move is a community of consultants, writers, marketers and more – folks who are committed to learning new ways of doing business and…
-
What is alt text and how do I write it for jewelry?
Make your website more accessible and more shoppable by using alt text OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make your website more accessible. I love alt text so much. It is a powerful tool for website accessibility. While alt…
-
Tool Talk! Using a Hammer Hand Piece for your Flex Shaft
How about that bottom line?That one gets the shaft.It’s the line that tells us that we spent too much, or that we paid too much for that show with the splashy top line numbers. It’s the line that shows our time spent reconciling our receipts.