Sharon Zimmerman
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Is Valentine’s Day a good sales day for jewelry?
Valentine’s Day – Boom or Bust? Valentine’s Day has never been a good sales holiday for me. It never seems to matter whether I have my marketing ready to go, or an appropriate inventory of jewelry, or the right messaging, I have never been able to make it work for me. And I have come…
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Compostable Jewelry Packaging – reducing our need for plastic bit by bit
As a member of the jewelry industry I reserve the right to critique it and be annoyed by it even when I’m participating in it. That annoyance drives me to seek out more ethical and sustainable solutions to all of our issues.And there are a few things more frustrating AND easily fixable than the use…
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How do you oxidize mixed metal jewelry?
Use liver of sulfur to oxidize your jewelry at home!Yes. Yes I have seen those videos showing how to oxidize silver with an egg, but considering how expensive eggs are at the moment (greetings from early 2023) and how I am generally opposed to wasting food, I’d like to recommend using a good professional tool…
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Your small business owner starting-the-year checklist
Starting off your business year with simple tasks Every day as an entrepreneur feels like a never-ending list of tasks. Personally, I like doing the easy tasks first. I get a spark of excitement when I check a small tasks off of my list because look! I checked a box! I used to think that…
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Make your own Link in Bio Page using your Squarespace Site
Use your Squarespace site to make a branded link page Linktree, Link in Bio and other services are ways to direct traffic to your website by hosting a page full of links. This is especially helpful when using social media sites like Instagram and Twitter where you have limited links allowed in your bio. But…
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How Do Planning and Research Help You in Your Business
My Recent Interview on Climb – the Small Business Book Club My colleague in the small business consultant world, Beth Houtrow, interviewed me about why research and planning are so key in making business decisions. I’ve talked before about how I’ve made big mistakes in my business, and a lot of it had to do…
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Writing Product Copy Doesn’t Have to be a Chore
Do you ever feel like writing a product description is the last thing you want to do? Some of you might remember when I shared a .pdf product upload checklist in 2022. This was a list designed to help you remember key details like chain length, stone size, and more. But I didn’t address the part…
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Troubleshooting Argentium – why this silver alloy can be a big help
Why Argentium is awesome and why it is tricky If there is one thing I love, it’s troubleshooting and problem solving. So when Erin Cuff asked me about why her Argentium sheet was cracking, I got excited (to help, not gleeful that she was struggling). First of all, Argentium is sterling silver with a twist.…
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Image Conscious – making your jewelry photos better with Imelda of Sunset Shutterbug
What do you need to make your jewelry photos better? A couple of weeks ago, I polled my subscribers to find out what they wanted to know about taking better pictures of their jewelry, and then I had a chat and interview with Imelda from Sunset Shutterbug Studio. Imelda is a product photography coach and…
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Asking for Testimonials – make it easier on yourself
Why is it a struggle to share testimonials? Here’s one fun fact about me: I am actually very good about asking for feedback. I have it set up in all of my workflows post-workshops, or when offboarding a client. I even had it set up automatically when I used to do custom work. In all cases, I…