Sharon Zimmerman
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How to shop for conflict-free jewelry
Shopping for conflict-free jewelry is harder than it should be But we have more options than we used to The jewelry industry is a dinosaur. I say this a lot. Heck, I’ve probably said it already on this blog. Broadly speaking, we are slow to adapt to new ideas, slow to recognize actual threats to…
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How to make a cohesive jewelry line
How to build a clear, cohesive design story when you don’t know which direction is your favorite Today’s column deals with a common artistic dilemma – how do you make your jewelry line make sense? “Do you have tips on how to narrow down or focus on a jewelry line? My issue is that I…
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How to change when pricing silver vs. pricing gold – what’s different?
Should you change your pricing method going from silver to gold? Today’s column is all about what to do when you’re going from pricing silver jewelry to pricing gold “Hi, I wondered about pricing jewelry using precious stones and gold. I feel pretty comfortable pricing for items made in sterling and fine silver, but am…
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Wholesale, direct-to-consumer or craft shows – How do makers choose the right path?
What better way to kick off my brand new advice column than with a core – a deeply core – question. Prefer video and audio format? Check out my podcast over on YouTube How do you structure your jewelry business? “My question – how do other jewelers balance the decision to work on wholesale vs.…
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What you need at different stages of your jewelry business
Starting off the year with simple checklists and a heap of planning. Every jewelry designer and maker I know starts their business with a few ideas in common: Make things all the time. Make the best, most creative things that they are capable of making. Some enter into it with an idea of how to…
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How to accurately label your jewelry, and how NOT to do it
Step 1 – call your jewelry materials by their name A while ago, I was paging through the jewelry that was served to me by a Pinterest ad. I liked the jewelry, and also noticed that this company* had a nice post about environmentalism and sustainability. They also took a strong stance against gold plating,…
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How to keep the cash flowing in your business
Let’s manage the money flowing in and out of your business After I talked about inventory a few weeks ago, more than a few of you reached out to let me know what you were doing with your inventory, so I think it’s worth it to follow up. And to talk more about inventory issues,…
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How to protect your wedding and engagement rings from getting scratched
You just got your engagement ring and your wedding ring, how do you protect them from getting scratched? Never wear it. Keep it in a box forever and ever and ever. Do not look upon it. Don’t touch it. Avoid direct eye contact with it. Ok, that’s not fair, but it is true. The only…
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How to manage your inventory – just for jewelers!
Making inventory sexy again Note – some of the links in this article are affiliate links. If you sign up using them, I may receive a percentage of the sale) Hey baby, is that a diamond in your pocket or is it a lot of diamonds because you overordered diamonds and now you have too many…
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September jewelry news
September Jewelry World News Have you been feeling like sales are sluggish this year and you don’t totally know why? You aren’t alone! The whole industry is experiencing some interesting financial times, often related to overspending on inventory (hint, hint, overspending on inventory is an industry-wide issue – even the big guys do it). I…