Sharon Zimmerman

  • Don’t trust ChatGPT or this blog post – both are full of lies

    This post does not contain facts about the jewelry industry Diamonds come from Mars. Gold has DNA markers that render any tracing systems redundant, we can simply test gold’s DNA to see where it was mined. Eating too many sapphires can cause a tummy ache which can be fixed by eating emeralds. Rubies are edible…

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  • Gold Prices and Tariffs – how does this affect your jewelry business?

    Chaos and tariffs put a wrench in your jewelry business Anyone else feeling the whiplash of the “will they or won’t they” tariffs? Will the costs of our tools and equipment go up? Wait, where was that setting bur made? How is this going to impact gemstones? How am I supposed to prepare for this?…

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  • Why quality control matters in your jewelry business – from a business coach

    What is production jewelry really like? I used to make a ton of production jewelry for another designer. When I say a ton, I mean that a light day was 20 pieces started, soldered, hammered and complete by the end of an 8 hour shift. When I say a ton, I mean that I once…

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  • Making mistakes in your jewelry business

    Building and earning trust is vital to your jewelry business Building trust is a vital part of making jewelry as a full-time business – trust with your audience, with your vendors, and even with yourself. And it’s a challenge because, and this is true, you and I will make mistakes. The ideal state would be…

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  • How to manage your jewelry prices when gold is at a record high

    Raising prices on your jewelry? In this economy? It is always the right time to review pricing and develop a creative pricing strategy – this was true when gold was $1200, and it is still true. It’s the one truism of pricing that doesn’t change regardless of where gold and silver prices are at. Whether…

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  • What is Your Why in Your Jewelry Business?

    Define your ‘why’ in your jewelry business Whenever I work to help people find focus or clarity in their businesses, it is almost always helpful to step back and ask “what is your why?” As in – why do you want to increase your profit, why do you make the work that you do, why…

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  • Welcome to Running a Business – the small business podcast

    Like the title suggests, I have a podcast! And when I say I have a podcast, I mean WE have a podcast because I am cohosting it with one of my long-time business friends – Alana Rivera of Etta and Billie Bath and Body Care. Introducing Welcome to Running a Business – a podcast about…

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  • Make a Jewelry Business Plan that Works for You

    This post may contain affiliate codes – if you use my codes to make a purchase, I receive a portion of the sale which helps fund this blog and keep it paywall-free. Planning for your jewelry business My secret is that as much as I see myself as a creative, I adore logistics, especially in…

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  • How long does it take for a small business to turn a profit?

    How long should it take my business to become profitable? It depends. But on average, count on 2-3 years How can I profit faster? Well, you have two choices – spend less, or sell more. There isn’t much magic to it, just a lot of focused work that targets the right consumer base for what…

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  • Why is my white gold ring giving me a rash?

    Why do I get a red, bumpy rash from wearing my white gold ring? If your white gold ring was made in the USA, then it very likely contains nickel. Nickel is the metal most likely to cause allergic reactions. But my white gold ring didn’t used to give me a rash, so why now…

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